Incremental traffic refers to the increase in the number of visitors or users to a website, app, or other online platform over a specific period of time. This growth is typically measured in comparison to a previous period and is a key indicator of the success and growth of a digital presence. Incremental traffic can be achieved through various strategies such as search engine optimization, social media marketing, and targeted advertising. It is a crucial metric for businesses and organizations looking to expand their online reach and attract new audiences.