An indirect competitor is a business or product that offers a different solution or alternative to the same problem or need as another business or product. While not directly competing for the same customers, indirect competitors still pose a threat by providing a similar solution or fulfilling a similar need. This type of competition can arise from different industries, target markets, or approaches, making it a more subtle and often overlooked form of competition. Indirect competitors can influence consumer decisions and divert potential customers away from a business, making them an important factor to consider in a competitive market.