Indirect distribution refers to the process of selling products or services through intermediaries, rather than directly to the end consumer. This method involves utilizing a network of wholesalers, retailers, and other middlemen to distribute goods to the final customer. Unlike direct distribution, where the manufacturer or producer sells directly to the consumer, indirect distribution involves multiple steps and channels before the product reaches its intended destination. This approach allows for wider reach and greater market penetration, as well as the ability to leverage the expertise and resources of the intermediaries. However, it also means less control over the distribution process and potential for higher costs due to the added layers of distribution. Indirect distribution is commonly used in industries such as retail, consumer goods, and technology, and is a key strategy for companies looking to expand their reach and increase sales.