An influencer brief is a detailed document that outlines the objectives, expectations, and guidelines for a collaboration between a brand and an influencer. It serves as a roadmap for the influencer to create content that aligns with the brand’s values and resonates with their target audience. The brief typically includes information on the brand’s products or services, target audience, desired messaging, and any specific requirements or restrictions. It is a crucial tool for ensuring a successful partnership between a brand and an influencer, as it allows for clear communication and sets the foundation for a mutually beneficial relationship.