Definition : Influencer marketing engagement rates

Influencer marketing engagement rates refer to the measurement of the level of interaction and connection between an influencer and their audience in a marketing campaign. This includes the number of likes, comments, shares, and overall engagement on the influencer’s content, as well as the impact it has on the audience’s behavior and purchasing decisions. A high engagement rate indicates a strong and authentic relationship between the influencer and their followers, resulting in a more effective and successful marketing strategy.

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