INS is an abbreviation for “influencer”, a term used to describe individuals who have a significant impact on the opinions, behaviors, and purchasing decisions of others through their online presence and social media platforms. These individuals often have a large following and are seen as trendsetters in their respective industries. INS can also refer to the act of being influenced by an influencer, as in “I was INS by her latest fashion post.” The term has gained popularity in recent years with the rise of social media and the increasing importance of online influence in marketing and branding.