Integrated advertising management refers to the strategic planning, execution, and control of all advertising efforts across various channels and platforms in a cohesive and synchronized manner. It involves the seamless integration of traditional and digital advertising methods, such as print, television, radio, social media, and online advertising, to create a unified and consistent brand message. This approach allows for a more efficient and effective use of resources, as well as a more impactful and targeted reach to the desired audience. By coordinating all aspects of advertising, from creative development to media buying, integrated advertising management aims to maximize the impact and ROI of a company’s advertising efforts.