Integrated communication refers to the strategic and coordinated use of various communication channels and tools to convey a consistent and cohesive message to a target audience. It involves the seamless integration of traditional and digital media, such as advertising, public relations, social media, and direct marketing, to create a unified and impactful communication campaign. This approach ensures that all aspects of communication work together harmoniously to achieve a common goal, resulting in a more effective and efficient communication strategy. By utilizing integrated communication, organizations can enhance their brand image, build stronger relationships with their audience, and ultimately achieve their desired objectives.