Integrative advertising is a strategic approach to marketing that combines various forms of communication and media channels to create a cohesive and unified message for a brand or product. This method goes beyond traditional advertising methods and incorporates elements such as public relations, social media, and experiential marketing to create a seamless and immersive brand experience for consumers. By integrating different forms of advertising, companies can effectively reach and engage with their target audience, ultimately driving brand awareness, loyalty, and sales. This holistic approach to advertising allows for a more comprehensive and impactful campaign that resonates with consumers on multiple levels.