Intensive distribution is a marketing strategy that involves making a product available in as many outlets as possible, with the goal of reaching a wide and diverse customer base. This approach focuses on saturating the market with the product, ensuring that it is easily accessible to consumers in various locations and channels. Unlike selective distribution, which targets specific outlets, intensive distribution aims to maximize the product’s visibility and availability. This method is commonly used for fast-moving consumer goods, such as food and household items, where convenience and accessibility are key factors in consumer purchasing decisions. By utilizing intensive distribution, companies can increase their market share and compete more effectively in a crowded marketplace.