An interactive advertising video is a digital marketing tool that combines the power of video with interactive elements to engage and captivate viewers. It allows for two-way communication between the brand and the audience, providing a more immersive and personalized experience. These videos often include clickable buttons, quizzes, polls, and other interactive features that encourage viewers to actively participate and interact with the content. By creating a dynamic and engaging experience, interactive advertising videos have the ability to increase brand awareness, drive conversions, and leave a lasting impression on the audience.