Interactive video refers to a multimedia experience that allows viewers to actively engage with the content, rather than passively watching it. This type of video incorporates elements such as clickable hotspots, branching storylines, and user input, allowing for a personalized and immersive viewing experience. It blurs the line between traditional video and interactive media, providing a dynamic and engaging way to consume information and entertainment. Whether used for educational purposes, marketing campaigns, or simply for entertainment, interactive video offers a unique and interactive way to connect with audiences.