Intergenerational marketing is a strategic approach to advertising and promoting products or services that targets multiple generations within a single campaign. This type of marketing recognizes and leverages the diverse needs, preferences, and behaviors of different age groups, from Baby Boomers to Gen Z, in order to effectively reach and engage a wider audience. By bridging the generation gap and appealing to the shared values and interests of different age groups, intergenerational marketing aims to create a sense of inclusivity and connection, ultimately driving brand loyalty and sales.