The process of adapting a brand name to be recognized and accepted in multiple countries and cultures, often through translation or modification. This allows a brand to expand its reach and appeal to a global audience, while maintaining its core identity and values. Internationalization of brand names requires careful consideration of linguistic and cultural nuances, as well as market research to ensure the name resonates with the target audience. Successful internationalization can lead to increased brand awareness, customer loyalty, and market share in diverse regions.