The Internet Advertising Bureau, also known as the IAB, is a global trade association that represents the online advertising industry. It serves as a central hub for digital marketing professionals, providing resources, research, and guidelines to help businesses effectively advertise on the internet. The IAB works to promote best practices, set industry standards, and foster collaboration among its members to drive innovation and growth in the ever-evolving world of online advertising. With its extensive network and expertise, the Internet Advertising Bureau plays a crucial role in shaping the future of digital marketing and shaping the way businesses connect with consumers online.