Interruption marketing refers to a type of advertising that disrupts a person’s attention or activity in order to promote a product or service. This form of marketing relies on interrupting the consumer’s experience, whether it be through pop-up ads, commercials, or telemarketing calls. Unlike permission-based marketing, which requires the consumer’s consent, interruption marketing often catches the consumer off guard and can be seen as intrusive. While it can be effective in reaching a large audience, it can also be seen as annoying and can create a negative perception of the brand.