A Johnson Box is a marketing term that refers to a rectangular or square-shaped text box, typically placed at the top of a direct mail piece or email, which contains a compelling message or offer designed to grab the reader’s attention and entice them to continue reading. Named after direct marketing pioneer Frank H. Johnson, the Johnson Box is a powerful tool used by marketers to increase response rates and drive conversions. Its strategic placement and concise, attention-grabbing content make it a valuable asset in any marketing campaign.