Definition : Key account mapping

Key account mapping is a strategic process of identifying and analyzing the most important and valuable customers or clients of a business. It involves creating a visual representation or map of these key accounts, including their relationships, needs, and preferences. This allows businesses to better understand and manage their key accounts, develop tailored strategies, and build stronger and more profitable relationships. Key account mapping is a crucial tool for businesses looking to maximize their revenue and maintain a competitive edge in the market.

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