A key account refers to a significant and strategic customer or client of a company, typically one that generates a large portion of the company’s revenue. These accounts are carefully selected and managed by the company, as they play a crucial role in the success and growth of the business. Key accounts often have a long-term relationship with the company and require personalized attention and tailored solutions to meet their specific needs. They are considered essential to the company’s overall success and are given priority in terms of resources, support, and communication. Building and maintaining strong relationships with key accounts is vital for businesses to maintain a competitive edge and achieve sustainable growth.