A key visual is a powerful and captivating image or graphic that serves as the main visual representation of a brand, product, or campaign. It is carefully crafted to convey the essence and message of the brand, and is often used as a focal point in marketing materials and advertisements. A key visual is designed to leave a lasting impression on the viewer and create a strong association with the brand, making it an essential element in building brand recognition and identity. It is a crucial tool in visually communicating a brand’s values, personality, and unique selling points to the target audience.