Keyword strategy refers to the deliberate and strategic selection and use of specific words or phrases in online content, with the goal of improving search engine rankings and driving targeted traffic to a website. This involves thorough research and analysis of popular and relevant keywords, as well as the integration of these keywords into website content, meta tags, and other online marketing efforts. A well-crafted keyword strategy can greatly enhance a website’s visibility and attract potential customers, ultimately leading to increased conversions and business success.