A lead funnel is a strategic marketing process that guides potential customers through a series of stages, from initial awareness to final purchase. It is designed to attract, engage, and convert leads into paying customers by nurturing them with relevant and valuable content. The funnel is typically divided into three main stages: top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). At each stage, the focus is on building trust, establishing a relationship, and addressing the specific needs and pain points of the lead. The ultimate goal of a lead funnel is to efficiently and effectively move leads through the sales process, resulting in increased conversions and revenue for a business.