Lead management refers to the process of identifying, nurturing, and converting potential customers or leads into paying customers. It involves the strategic management of all interactions and touchpoints with leads, from the initial point of contact to the final sale. This includes tracking and analyzing lead behavior, segmenting leads based on their interests and needs, and implementing targeted marketing and sales strategies to move them through the sales funnel. Effective lead management is crucial for businesses to maximize their sales and revenue potential, as well as build strong and lasting relationships with their customers.