A ‘like-gate Facebook’ refers to a marketing technique used on the popular social media platform, Facebook, where access to certain content or features is granted only after a user has liked a specific page or post. This strategy is often used by businesses and brands to increase their number of likes and followers, as well as to create a sense of exclusivity and incentivize engagement from users. However, due to changes in Facebook’s policies, like-gating is no longer allowed and has been replaced by more authentic and organic methods of growing a following.