Definition : Linear TV

Linear TV, also known as traditional television, refers to the broadcasting of scheduled programming in a sequential and uninterrupted manner, as opposed to on-demand viewing. This form of television is delivered through cable, satellite, or antenna and requires viewers to tune in at specific times to watch their desired shows or channels. Unlike streaming services, linear TV does not allow for pausing, rewinding, or fast-forwarding of content. It offers a curated selection of channels and programs, providing a shared viewing experience for audiences. While it has faced competition from digital platforms, linear TV remains a popular and reliable source of entertainment and information for many households.

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