Link conversion refers to the process of turning a hyperlink into a successful action, such as a click or a purchase. It is a crucial aspect of digital marketing, as it measures the effectiveness of a link in driving desired outcomes. This can include increasing website traffic, generating leads, or boosting sales. Link conversion is often achieved through strategic placement, compelling content, and user-friendly design. It is a key metric for businesses to track and optimize in order to achieve their marketing goals and drive tangible results.