Live shopping refers to a form of online shopping where customers can interact with a live host or influencer in real-time while browsing and purchasing products. This interactive experience allows for immediate product demonstrations, customer reviews, and personalized recommendations, creating a dynamic and engaging shopping experience. With the rise of social media and e-commerce, live shopping has become a popular trend, offering a unique blend of entertainment and convenience for consumers. It also provides a platform for brands to showcase their products and connect with their audience in a more authentic and direct way. Live shopping has revolutionized the traditional online shopping experience, making it more interactive, social, and immersive.