A local brand is a company or product that is primarily known and sold within a specific geographical area, typically a city or region. These brands often have a strong connection to the local community and culture, and may use local ingredients, traditions, or values in their products or marketing. They are often seen as a representation of the unique identity and character of a particular place, and can foster a sense of pride and loyalty among local consumers. While local brands may have a smaller reach compared to national or international brands, they play an important role in supporting the local economy and promoting a sense of community.