Location-based marketing is a targeted advertising strategy that utilizes a consumer’s physical location to deliver personalized and relevant marketing messages. This type of marketing leverages the power of location data, such as GPS, Wi-Fi, and beacons, to reach consumers at the right place and time. By understanding a consumer’s location, businesses can tailor their marketing efforts to offer location-specific promotions, recommendations, and information, ultimately creating a more personalized and seamless customer experience. Location-based marketing is a powerful tool for businesses to connect with their target audience and drive engagement, conversions, and loyalty.