Definition : Location-based video advertising

Location-based video advertising refers to a targeted form of digital marketing that utilizes the location of a user to deliver video advertisements. This type of advertising utilizes the GPS capabilities of mobile devices to pinpoint the exact location of a user and deliver relevant video ads based on their current location. By leveraging this technology, advertisers can reach their target audience in a more personalized and timely manner, increasing the effectiveness of their campaigns. This form of advertising is particularly useful for businesses looking to promote their products or services to a specific geographic area, as it allows them to tailor their messaging to the local audience. Overall, location-based video advertising offers a powerful and dynamic way for businesses to connect with their target audience and drive engagement.

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