Definition : Loi Evin

Loi Evin, also known as the Evin Law, is a French legislation that regulates the advertising and promotion of alcohol and tobacco products. Enacted in 1991, this law aims to protect public health by restricting the marketing of these products, especially towards minors. It prohibits any form of advertising, sponsorship, or promotion that could encourage the consumption of alcohol or tobacco, including on television, radio, and the internet. The Loi Evin also requires warning labels to be displayed on all alcohol and tobacco products, highlighting the potential health risks associated with their use. This law has been praised for its effectiveness in reducing alcohol and tobacco consumption in France and has served as a model for similar regulations in other countries.

Discover the Precise Definitions of Marketing Terms

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt