Long tail e-commerce refers to the practice of selling a large variety of niche products through online platforms, rather than focusing on a small number of popular items. This approach allows businesses to cater to a diverse range of customer interests and preferences, resulting in a longer “tail” of sales from these less mainstream products. This strategy is made possible by the vast reach and accessibility of the internet, allowing businesses to tap into niche markets and reach a wider customer base. Long tail e-commerce is often associated with increased customer satisfaction and loyalty, as well as higher profits for businesses.