Lost print rate refers to the percentage of printed materials that are misplaced, damaged, or otherwise rendered unusable before reaching their intended destination. This can include anything from newspapers and magazines that are discarded before being read, to important documents that are lost in transit. The lost print rate is often used as a measure of efficiency and effectiveness in the printing and distribution industry, as well as a way to track the impact of digital media on traditional print media. A high lost print rate can result in financial losses and a decrease in customer satisfaction, making it a crucial metric for businesses to monitor and improve upon.