A loyalty discount is a special pricing incentive offered by a company to reward and retain its loyal customers. This discount is typically given to customers who have consistently purchased products or services from the company over a period of time. It serves as a token of appreciation for their continued support and encourages them to continue their patronage. Loyalty discounts can take various forms, such as a percentage off the total purchase, free upgrades, or exclusive access to new products or services. This type of discount not only benefits the customer by providing them with cost savings, but also strengthens the relationship between the customer and the company, fostering a sense of trust and commitment.