Loyalty rate refers to the percentage of customers who consistently choose to do business with a particular company or brand over a period of time. It is a measure of the level of trust and commitment that customers have towards a company, and is often used as an indicator of customer satisfaction and brand loyalty. A high loyalty rate indicates that customers are satisfied with the products or services offered by a company and are likely to continue supporting it in the future. Companies often strive to maintain a high loyalty rate by providing exceptional customer service and building strong relationships with their customers.