Ludopublicité, also known as advergaming, is a form of advertising that combines elements of gaming and marketing to promote a product or brand. It involves creating interactive and engaging games that incorporate subtle or overt advertising messages, with the goal of capturing the attention and interest of the player. This type of advertising has become increasingly popular in the digital age, as it allows companies to reach a wider audience and create a more immersive and memorable experience for consumers. However, critics argue that ludopublicité blurs the lines between entertainment and advertising, and can potentially manipulate and exploit consumers.