M-couponing, also known as mobile couponing, is a marketing strategy that utilizes mobile devices to distribute digital coupons to consumers. These coupons can be accessed and redeemed through various mobile platforms, such as apps, text messages, or mobile websites. M-couponing offers convenience and flexibility for both businesses and consumers, as it eliminates the need for physical coupons and allows for instant redemption. This method of couponing has become increasingly popular due to the widespread use of smartphones and the ease of access to digital coupons. M-couponing not only benefits businesses by increasing customer engagement and sales, but also provides consumers with a more efficient and eco-friendly way to save money on their purchases.