M-reputation, short for mobile reputation, refers to the collective perception and evaluation of an individual or organization’s online presence and activities specifically on mobile devices. In today’s digital age, where the majority of internet users access information and engage with others through their smartphones and tablets, M-reputation has become a crucial aspect of one’s overall reputation. It encompasses factors such as mobile-friendly website design, responsiveness to customer inquiries and reviews, and the overall user experience on mobile platforms. A positive M-reputation can lead to increased trust, credibility, and customer loyalty, while a negative one can have damaging consequences for an individual or business. As mobile usage continues to rise, maintaining a strong M-reputation is essential for success in the digital world.