A macro-influencer is a person with a large and established online presence, typically with tens of thousands or even millions of followers on social media platforms. They have a significant impact on their audience’s opinions, behaviors, and purchasing decisions, making them a valuable asset for brands and businesses looking to promote their products or services. Unlike micro-influencers, macro-influencers often have a wider reach and a more diverse audience, making them ideal for reaching a larger and more diverse market. They are considered experts in their niche and have the ability to create trends and shape popular culture. Their influence extends beyond social media, with many macro-influencers also collaborating with brands on various marketing campaigns, events, and product launches. Overall, macro-influencers are powerful and influential figures in the digital world, capable of driving significant engagement and conversions for brands.