Managing customer dissatisfaction refers to the process of effectively addressing and resolving negative feelings or dissatisfaction expressed by customers towards a product, service, or company. This involves actively listening to the customer’s concerns, empathizing with their experience, and taking appropriate actions to rectify the issue and restore their satisfaction. It also includes implementing strategies to prevent future dissatisfaction and maintaining a positive relationship with the customer. Effective management of customer dissatisfaction is crucial for maintaining customer loyalty and a positive reputation for a business.