Market research is the process of gathering and analyzing information about a specific market or industry in order to understand consumer behavior, preferences, and trends. It involves collecting data from various sources, such as surveys, focus groups, and sales data, and using this information to make informed business decisions. Market research helps companies identify potential customers, assess the demand for their products or services, and stay ahead of competitors. It is a crucial tool for businesses to stay relevant and successful in today’s constantly evolving market landscape.