A marketing audit is a comprehensive and systematic evaluation of a company’s marketing strategies, activities, and performance. It involves analyzing various aspects of the marketing process, such as target audience, product positioning, pricing, distribution channels, and promotional efforts, to identify strengths, weaknesses, and opportunities for improvement. The purpose of a marketing audit is to provide valuable insights and recommendations to help businesses make informed decisions and optimize their marketing efforts to achieve their goals and stay ahead of the competition. It is an essential tool for businesses to assess their marketing effectiveness and ensure that their strategies align with their overall objectives and target market.