Definition : Marketing automation platform

A marketing automation platform is a powerful tool that streamlines and automates various marketing tasks and processes, allowing businesses to efficiently and effectively reach their target audience. It combines technology, data, and strategy to automate repetitive tasks such as email marketing, social media management, lead generation, and customer segmentation. By utilizing a marketing automation platform, businesses can save time and resources while delivering personalized and relevant content to their customers, ultimately driving sales and increasing customer satisfaction.

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