A marketing code refers to a set of guidelines and principles that govern the promotion and advertising of products or services. It outlines the ethical and legal standards that businesses must adhere to when promoting their offerings to consumers. This code serves as a framework for companies to ensure that their marketing efforts are truthful, transparent, and respectful towards their target audience. It also helps to maintain fair competition in the marketplace and protect consumers from deceptive or misleading advertising practices. In essence, a marketing code serves as a moral compass for businesses, guiding them towards responsible and effective marketing strategies.