Marketing competition refers to the rivalry between companies or businesses in the same industry to attract and retain customers through various marketing strategies. This can include pricing, product differentiation, advertising, and customer service. The goal of marketing competition is to gain a competitive advantage and increase market share by offering superior products or services that meet the needs and desires of consumers. It is a crucial aspect of the business world, driving innovation and improvement in products and services, ultimately benefiting the consumer. Effective marketing competition requires a deep understanding of the target market and the ability to adapt and evolve in a constantly changing landscape.