Marketing digitization refers to the process of transforming traditional marketing strategies and techniques into digital formats, utilizing technology and online platforms to reach and engage with target audiences. This includes the use of social media, email marketing, search engine optimization, and other digital tools to promote products or services, gather customer data, and analyze consumer behavior. The goal of marketing digitization is to enhance the effectiveness and efficiency of marketing efforts, allowing businesses to connect with customers in a more personalized and targeted manner in the digital age.