Definition : Marketing engineering

Marketing engineering is the strategic and data-driven approach to designing, implementing, and optimizing marketing campaigns and strategies. It combines the principles of marketing with the analytical and technical skills of engineering to create effective and efficient marketing solutions. This involves utilizing various tools and techniques, such as market research, data analysis, and automation, to identify target audiences, understand their behaviors and preferences, and deliver personalized and impactful messages. Marketing engineering aims to bridge the gap between marketing and technology, allowing businesses to reach and engage with their customers in a more targeted and measurable way.

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