Marketing metrics refer to the quantifiable measures used to track and evaluate the success of marketing efforts. These metrics provide valuable insights into the effectiveness of various marketing strategies and tactics, allowing businesses to make data-driven decisions and optimize their marketing campaigns. Examples of marketing metrics include website traffic, conversion rates, customer acquisition cost, and return on investment (ROI). By analyzing these metrics, businesses can gain a better understanding of their target audience, identify areas for improvement, and ultimately drive growth and profitability.