Marketing modeling is the process of using data and analytics to create a strategic framework for understanding and predicting consumer behavior, market trends, and the effectiveness of marketing campaigns. This involves collecting and analyzing data from various sources, such as customer demographics, purchasing patterns, and social media interactions, to develop models that can accurately forecast future outcomes and inform marketing strategies. By utilizing marketing modeling, businesses can make informed decisions and optimize their marketing efforts to reach and engage their target audience effectively. It is a crucial tool for businesses to stay competitive in today’s ever-evolving market landscape.