Definition : Marketing pressure

Marketing pressure refers to the various tactics and strategies used by businesses to influence and persuade consumers to purchase their products or services. This can include aggressive advertising, promotional offers, and other forms of persuasive communication aimed at creating a sense of urgency or desire in potential customers. The goal of marketing pressure is to create a competitive advantage and drive sales, often through the use of psychological techniques and targeted messaging. However, it is important for businesses to balance marketing pressure with ethical considerations and respect for consumer autonomy.

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